Once I heard that Superdrug had a vegan pop-up shop in Shoreditch, I had to rush down there!
The store is very small as it is only a temporary pop-up, but it's great as it's easy to pick up some new products with peace of mind that it's vegan, without having to spend an hour in the store checking all of the labels.
There is a sign in-store which states "At Superdrug, we define vegan as: the product does not contain any ingredients that are animal derived (including animal products like honey and beeswax) and all ingredients are classified vegan by the raw material suppliers" and states that the store is 100% vegan.
Although the pop-up is small, it does manage to cover all bases: make-up, haircare, skincare, shower/bath products and even fake tan.
The store is very bright and the displays are all neat and vibrant. The staff were very friendly and helpful, one girl popped over when she saw us staring at the wall of greenery and debating whether it was wallpaper or real and had a chat with us (it's real!)
I picked up the Rhubarb & Custard Bath and Shower Soak as it always reminds me of getting the sweets when I was younger. It smells exactly like them, and not only is it great for the perfect bath, it's also my favourite make-up brush cleaner.
I'd definitely recommend popping in and grabbing your essentials, or discovering some new cruelty free products without the worry that you're missing an ingredient that you don't want to use, or having to search endlessly for the bunny symbol.
You can visit the pop-up shop for the next 3 months at:
Shoreditch Boxpark
2-10 Bethnal Green Road, London E1 6GY
Monday – Saturday 11am—7pm
Thursday 11am—8pm
Sunday 12pm—6pm
If you do visit, share your thoughts and photos with the hashtag #LittleVeganPopUp
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